Promoting your own beauty business is certainly exciting, but if you want to see the results your hard work deserves, you need to do it the right way. To give you plenty of sparks of inspiration and bright ideas, we’ve put together the ultimate how-to guide that will show you what to do every step of the way. All you need to do now is take in the following wise words, and then get busy putting them into action.
Build a large Instagram following
Instagram is the one promotional channel no health or beauty business can afford to do without. You might think that because everyone is on there you may as well skip it as you’re not going to be able to make much of an impact. If that’s your way of thinking, you need to take a step back for a moment. Instagram is free, so if you can’t persuade people to follow and engage, how are you going to be able to persuade them to part with their hard-earned money in exchange for your products? Put plenty of thought into how you’re going to brand your account, and make it the central focal point of your online efforts.
Showcase the products in person
You need to be the embodiment of your brand, especially in the early days when you’re getting everything off the ground. It’s so important that you put it in front of the eyes of the people you’re aiming to do business with, so go there in person. You’re the one with the vision and the belief, and you need to get that positivity across to vendors and buyers. The best way to let your passion shine through is with a face-to-face meeting, so make this your next priority. Put together an event with the help of a qualified manager and showcase your products in the best possible light.
Send discount codes to your followers
Once you’ve amassed a respectable following you need to reward them for being early adopters. These are the people who are clearly interested in what you’re trying to do, and if you can foster a sense of brand loyalty today, you’ll have an army of repeat buyers for as long as you want. Not only that, but early adopters are likely to tell their friends, colleagues, and of course their followers all about you. Give them a discount code, and then sit back and watch them turn into your very own free marketing team. It’s an approach used by some of the most valuable and successful companies in the world, so there’s no reason to think it won’t work for you too.
Create content that stays true to your brand
Posting is all about catching the eye, but you don’t want attention purely for the sake of it. Social media is awash with trends, inflammatory content, and stuff that just annoys people. All of these things will put eyes on your account for a short window of time, but do they really do you any good from a strategic viewpoint? Of course they don’t, all they’re doing is diluting the core message of your brand, and making it that little bit harder for people to see what makes you different from the thousands of other businesses out there. Take the time to find your voice, and then stay true to it at every turn.
Go viral on YouTube with a flash mob
Flash mobs are still one of the best ways to cause a stir on a budget, and if you video the whole experience you can share it with a potentially global audience that very same day. Meet somewhere public and then debut your products in just a couple of minutes before dispersing. The secret here is the planning. You want the whole act to appear spontaneous and off the cuff, but to get everyone in position will take plenty of thought and some excellent communication. Don’t try and muddle through on the day. All that will do is risk embarrassing your brand when everything falls flat.
Find an influencer who can connect with your brand identity
Influencers are such an important part of the promotional process, but you don’t want one purely for the sake of it. Just because someone has 2 million followers and they’re willing to take your money doesn’t mean they’re the right fit for your brand. You want to find someone who identifies with what you’re trying to do, and who has access to thousands of your ideal customers. Build a profile of your target market consumer, and then find a shortlist of influencers who have proven themselves adept at reaching out to the key demographics.
Now that you’ve heard what to do, all you have to do is keep up your motivation and believe in yourself, and get out there and do it.
